NFTacos
NFTs were blowing up. Grimes had just sold her collection for $6 million. Christie’s was auctioning them. We wanted Taco Bell to be the first QSR to enter the NFT space.
Not only did our collection sell out in 30 minutes, the resale values of our NFTacos raised $200,000 for the Live Mas Scholarship.
Each NFT was sold for $1.79, the price of a crunchy taco. But whoever bought one, actually got free Taco Bell for a year.
