UZI is a Chinese e-sports legend who was forced to retire early due to health issues.

After working with Nike to improve his health, Nike asked him if he wanted to run a 10k in the Paris Olympic’s Marathon Pour Tous.

He said no. I’ll run the full marathon.

We documented his journey of going from never running more than 800 m to trying to take on 42k. Our film launched 3 days after the race and got 6.8 million views on BiliBili (Chinese streaming site) alone in 72 hours.